UAE based retail giant Home centre requires experienced professionals for the post of Assistant Manager- Marketing to join the Dubai team immediately.

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Job Title: Assistant Manager - Marketing (Loyalty & Analytics)

Company Name: Home Centre

Date Posted: 2017/11/21

Job Location: Dubai, United Arab Emirates Company
Job Role: Marketing and PR
Employment Type: Full Time
Employee Monthly Salary Range: AED10,000 - AED15,000
Number of Vacancies: 1
Job Ref.: JB3745936
Education: Bachelors or Masters Degree in Retail Management / Sales & Marketing
Experience: Min: 6 Max: 8

Job Description
Drive the Loyalty and the Customer Value Management Strategy for Home Centre, in order to enhance the customer experience, support increased sales, retention and expand customer relationships

Revalidate the customer profile for HC in coordination with the Corporate analytics teams and redefine customer segmentation
Manage customer propositions, undertake customer reviews, segmentation and product penetration analyses, prepare fact packs
Improve the effectiveness of customer acquisition, customer wallet share deepening, customer value management and customer retention
Take responsibility to reduce churn and build preventive and win back activities
Develop proactive retention initiatives
Understand business requirements and provide integrated campaign services/solutions across multiple channels to meet business goals.

Liaise with Corporate analytics teams to understand best practices and roll out campaigns
Work with internal teams including Retail, IT, and Marketing to define campaign requirements and ensure successful roll out of the same
Responsible for execution of CVM strategy and ensure all relevant stakeholders receive information on CVM campaigns, to ensure smooth customer experience

Monitor ROI on each campaign / CVM activity
Review campaign results and make recommendation on refinements to campaigns that will result in improved performance

Marketing strategy
Make recommendations for customer segmented marketing strategy from insights and develop campaigns for digital , social and CVM
Drive a single view of customer across loyalty program, digital and social

Result Orientation - Advanced
Passion for excellence & continuous improvement - Intermediate
Communication and interpersonal skills - Intermediate
Customer Focus - Advanced
Adaptability - Intermediate

Business Acumen - Intermediate
Developing self and others - Intermediate
Analytical thinking - Advanced
Decision Making - Intermediate
Planning & Organizing - Advanced

How to Apply for Marketing Manager job at home centre Dubai:
Send your latest CV to with job title as the subject.

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