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Job Title: Marketing Technology Officer

Tracking Code: 782-233.

Job Location: Singapore, , Singapore

Position Type : Full-Time/Regular

Job Description:
Supports the Brand & Marketing department in maintaining and enhancing our digital marketing systems and databases to drive revenue via SIA’s digital channels.


The successful candidate will perform the following roles:
Enhance effectiveness of our marketing campaigns through use of data and insights
Participate in marketing technology projects (eg. Data Management Platform, social media and email log-in)
Understand the platform capabilities and work with ITD to integrate system with our existing tools
Create test cases and rules and conduct UAT to test effectiveness of the platform
Setup data analytics-driven campaigns in the relevant digital marketing tools (e.g. CMT)
Monitor performance of data analytics-driven campaigns and highlight when data model needs to be reviewed
Administer Campaign Management Tool (CMT)
Perform system admin role for CMT
Track and follow up on system defects
Create offers and business rules in CMT and coordinate with Merchandising Platform (MP) team to ensure consistency in targeting rules
Develop and enhance CMT by evaluating solution proposals and performing UAT on system upgrades
Maintain known customer database
Evaluate solution proposals and perform UAT for all database enhancements
Track and report performance of digital campaigns
Track and compile key metrics across all proprietary digital and social media channels
Provide analytics reports, highlighting derived insights

Job  Skills:
Possess a good diploma qualification, strong in IT,  with digital background and good industry knowledge
Experience with IT Systems and project management. Those with Google Analytics expertise will be a bonus.
Interest in digital marketing
Willingness to learn, ability to pick up new things quickly
Ability to see the big picture and think strategically
Results-focused
Good time management, ability to multi-task

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